A new look for the Grand Hotel Baglioni

The new logo of Grand Hotel Baglioni arose from the need to immediately associate our hotel with Florence, whose history it has been a part of for over 100 years. This is why we chose the fleur-de-lis, a secular symbol of Florence, redesigned in a more geometrical, rational and contemporary style.

The Grand Hotel Baglioni’s fleur-de-lis is both modern and traditional at the same time; this is precisely why it is the best symbol to express the hotel’s bond with the history of Florence and its willingness to look confidently towards the future.

Red Carpet
Red Carpet
Red Carpet
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Grand Hotel Baglioni

Piazza dell'Unità Italiana, 6
50123 Firenze, Italia

Tel. +39 055 23580