The new logo of Grand Hotel Baglioni arose from the need to immediately associate our hotel with Florence, whose history it has been a part of for over 100 years. This is why we chose the fleur-de-lis, a secular symbol of Florence, redesigned in a more geometrical, rational and contemporary style.

The Grand Hotel Baglioni’s fleur-de-lis is both modern and traditional at the same time; this is precisely why it is the best symbol to express the hotel’s bond with the history of Florence and its willingness to look confidently towards the future.