Shopping a Florence is great fun: Florence is one of Italy’s great fashion cities, and some of the top designers are Florentines including Gucci, Ferragamo and Cavalli. In recent years the many outlets outside the city limits have been drawing growing numbers of shoppers who go there for the designer brands which are available at discounted prices.
There is something for every kind of visitors, from leather goods to shops selling ceramics, foods, wines and jewellery.

The best shopping areas – The Ponte Vecchio is famous for its jewellery and gold. However the old Medieval heart of Florence is the place to go for fashion: along Via de`Tornabuoni and Via della Vigna Nuova you will find the shops of the most famous and prestigious stylists. Santa Croce and San Lorenzo are the heart of the leather district and for shoes it is worth visiting the nearby Via Borgo San Lorenzo, while antique collectors will love the Borgo Ognissanti and Via Maggio.

The characteristic Oltrarno district has scores of little workshops and crafts shops with a wide range of products, from shoes to jewellery. Borgo Ognissanti, Via de` Fossi and Via Maggio are the city’s antique streets while the whole area around the Oltrarno has countless little shops and traditional crafts workshops which are very popular with locals and sell a vast range of goods from shoes to jewellery.